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Genuine Pueblo™ brings the authentic flavor and spirit of Pueblo, Colorado, to your table with premium, locally sourced, farm-to-jar products.

Rooted in the region’s rich agricultural heritage, our products celebrate the resilience of local farmers and the unmatched taste of Pueblo, Chile—a true hallmark of our community.From the fertile fields of St. Charles Mesa to your home, Genuine Pueblo honors Pueblo’s agricultural roots and family traditions. 

Our team is committed to keeping tradition alive while fostering economic growth, sustainability, and cultural pride.  Our products are proudly produced at Fuel Kitchens, a full-scale commissary kitchen and co-manufacturing facility located just outside Downtown Pueblo.

By keeping production local, we strengthen our community ties, reduce our carbon footprint, and ensure the highest quality for every jar. It’s our top priority to ensure everything in our jars is delicious, safe to eat, and made with ingredients you can pronounce!  

Through partnerships with the Greater Pueblo Chamber of Commerce, Pueblo Chile Growers Association, and local farmers, we ensure every product reflects the heart and soul of our community.

With Genuine Pueblo, you find flavor worth living for, with quality local ingredients, like the Pueblo Chile, which you can't live without.

Showcasing Pueblo’s Unique Agricultural Heritage:

Genuine Pueblo Salsa highlights theunparalleled flavorof Pueblo Chiles grown in the region’s distinct 'banana belt' microclimate, cementing Pueblo’s reputation as the true home of superior chiles.

Showcasing Pueblo’s Unique Agricultural Heritage:

Genuine Pueblo Salsa highlights the unparalleled flavor of Pueblo Chiles grown in the region’s distinct 'banana belt' microclimate, cementing Pueblo’s reputation as the true home of superior chiles.

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Heading Empowering Local Economic Growth:

By sourcing ingredients locally and utilizing Fuel Kitchens as a co-manufacturing hub, the Genuine Pueblo brand supports local farmers, food entrepreneurs, and small businesses while creating jobs and reducing the community’s carbon footprint.

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Fostering Cultural Pride and Awareness:

The brand’s rallying movement, Death Before Hatch, amplifies Pueblo's agricultural identity and provides a platform for the community to celebrate its perseverance, innovation, and authentic flavors.

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Offering High-Quality, Inclusive Products

With a farm-to-jar approach and three heat profiles—Mild, Medium, and Hot—Genuine Pueblo Salsa caters to diverse palates while ensuring that every jar is made with locally sourced, pronounceable ingredients.

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